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This website had the following on the homepage, "Ast, accurate, reliable and above all else, exceptionally easy to use." Our analyzers viewed that the web page said " Engineering and sales professionals throughout the world." The Website also said " Saving time, saving money, helping to win orders. At the same time as helping to protect the environment. HVAC whiterose business edge mistralassociates. Incredibly accurate, error trapped. Calculate cooling and heating loads in seconds. Mistral HVRAC air conditioning program, ac, pipe sizing, reduce global warming." The website's header had mistral as the most important search term. It is followed by refrigeration, air conditioning, and software which isn't as highly ranked as mistral. The next words they uses is pipesizing. pipe sizing was included and will not be seen by search crawlers.